Cigarette Products:

The Social History of Smoking

George Latimer Apperson

Chapter 3:

Another proof of the extraordinary popularity of the new habit is to be found in the fact that by the seventeenth year of the reign of James I—the arch-enemy of tobacco—that is, by 1620, the Society of tobacco-pipe-makers had become so very numerous and considerable a body that they were incorporated by royal charter, and bore on their shield a tobacco plant in full blossom. The Society's motto was happily chosen—"Let brotherly love continue."

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The Social History of Smoking

George Latimer Apperson

Chapter 15:

One of the earliest known examples of these highlanders as tobacconists' signs is that which was placed at the door of a shop in Coventry Street which was opened in 1720 under the sign of "The Highlander, Thistle and Crown." This is said to have been a favourite place of resort of the Jacobites. In his "Nicotine and its Rariora," Mr. A.M. Broadley gives the card, dated 1765, of "William Kebb, at ye Highlander ye corner of Pall Mall, facing St. James's, Haymarket," and says that the highlander was a favourite tobacconist's sign for 200 years. I have been unable, however, to find evidence of such a prolonged period of favour. I know of no certain seventeenth-century reference to the highlander as a tobacconist's sign.

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